Boost Online Gaming in Latvia and Estonia through OlyBet
In a strategic move to deepen its footprint in regulated markets, particularly in Europe and the Baltics, gaming company Push Gaming is pursuing an ambitious expansion strategy centered on partnerships with leading regional operators.
The strategy involves targeted market entry, focusing on jurisdictions where it can leverage local market leaders. Recent expansions include Bulgaria, Spain, Serbia, and now Latvia and Estonia through the OlyBet partnership. This partnership allows OlyBet to offer Push Gaming's complete portfolio of popular slot games, strengthening OlyBet's gaming lobby and reinforcing its position as the market leader in the Baltics.
Push Gaming's approach prioritizes strategic partnerships with established, compliant operators like OlyBet, providing access to large player bases while maintaining regulatory adherence. The company is also rolling out its full suite of games, including flagship titles like Razor Shark and Retro series, as well as new releases such as Wild Swarm Triple Hive and Bamboo Ways, to meet diverse player preferences.
Following its acquisition of Game Server Integrations (GSI) in 2020, Push Gaming now controls its own platform, enabling faster integration, greater operational flexibility, and stronger direct relationships with casino operators. This operational independence further supports Push Gaming's growth strategy.
As part of the LeoVegas Group, a subsidiary of MGM Resorts International, Push Gaming benefits from enhanced resources and market reach, furthering its regulated market growth.
Compliance and responsible gaming are crucial aspects of Push Gaming's strategy. While specific compliance measures are not detailed, the company's UKGC and MGA licenses indicate a commitment to meeting stringent regulatory standards for fairness and security. The broader industry trend is toward heightened anti-money laundering controls, responsible gambling tools, and cross-border regulatory alignment, all of which are critical for sustained growth in regulated markets.
The partnership with OlyBet in Latvia and Estonia exemplifies Push Gaming's strategic focus on regulated European markets. Andy Bentley, Chief Operating Officer at Push Gaming, stated, "Having our content live with market leaders such as Olybet is a key pillar of our commercial strategy. OlyBet provides us with a fantastic partnership and a shared ambition to grow in both regions."
Tomas Graham, Chief Operations Officer at OlyBet, added, "The added strength of Push Gaming’s slots in our lobby is considerable, and we’re delighted to have them available for our players. It is essential for us to offer the best games available to ensure OlyBet provides the best experience possible and remains the first choice in entertainment across each market."
In conclusion, Push Gaming's growth strategy in regulated markets is defined by targeted partnerships with leading operators, rapid portfolio expansion, and a focus on compliance and operational efficiency. The OlyBet collaboration in the Baltics is a high-profile example of this approach, enhancing both companies’ market positions while meeting the demands of regulated, competitive environments.
Technology plays a crucial role in Push Gaming's growth strategy, as the company controls its own platform post the acquisition of Game Server Integrations (GSI) in 2020, enabling faster integration, greater operational flexibility, and stronger direct relationships with casino operators.
To strengthen their gaming lobby and consolidate their position as the market leader in the Baltics, OlyBet has partnered with Push Gaming to offer a diverse range of casino-games, including popular slot games like Razor Shark and recent releases such as Wild Swarm Triple Hive and Bamboo Ways. This partnership underscores the significant role of technology in the casino-and-gambling industry.
